Case Study: Amrit Yoga Institute
5 Day Challenge Resulted in 1,586 Participants
Generated Over 20K in Revenue
Our Client
Amrit Yoga Institute was founded by Gurudev Shri Amritji, who is one of the handful of gurus who came to America from India in the early 1960's.
AYI's primary focus is to ensure these sacred yogic teachings become and remain accessible to practitioners worldwide.
During the pandemic, they were forced like many to offer online training to be able to still function and keep their institute afloat. But they faced one dilemma which was guidance and support to be able to achieve online success.
The Challenge
While having a well-established institute and a decent-sized email list of over 10K. Their online presence and attendance were minimal.
With upcoming trainings and certifications, they need a solution that would help increase their presence and attendance at all future trainings.
Our Solution
In the beginning, we focused on clarifying their message, mission, and student/teacher paths to success. Making sure whoever visited their site knew clearly the best paths to choose.
Next, we focused on a 5-Day Challenge Launch model to bring tons of value and awareness to help funnel participants into their Spiritual Lifestyle Training program.
The Results
We brought in 1,586 participants to their challenge. Over 1,300 people attended the first day of their challenge. This by far has been the biggest turnout they have ever had online and for any training, they have ever offered.
This Challenge generated $20,371 in revenue collected and reignited their email list and community. Which was exactly what they needed to help them shift their efforts to online education and trainings.
