Case Study: Tristar Alchemy
Launched From Scratch To $36,750 in Sales
with a 5.85x ROAS in Just 3 Months
Our Client
TriStar Alchemy is a trailblazing venture with a bold mission: “to serve as the preeminent source of knowledge, research, and education in the fields of Alchemy and Spagyrics, while promoting the conscious evolution of humanity.”
Under the visionary guidance of world-renowned alchemist, author, and educator Robert Allen Bartlett, TriStar is decoding the mystical art of alchemy for today’s seekers, creating a space where ancient wisdom meets modern scientific inquiry.
Their goal? To inspire a new generation of thinkers to explore how consciousness intertwines with natural law, unlocking powerful personal and planetary transformations.
The Challenge
Despite Robert Allen Bartlett’s reputation within the alchemy community, launching TriStar Alchemy required a groundbreaking approach to make these teachings accessible in a whole new way. This wasn’t just about reaching an established community—it was about creating a movement from scratch, captivating a broader audience curious about alchemy’s modern applications.
Our Solution
We employed a strategic paid advertising campaign across Facebook and Instagram to generate awareness and drive sales. Our ads didn't just spotlight TriStar Alchemy’s unique offerings—they invited a community of seekers into a new realm of possibility.
We carefully crafted messaging that resonated with the mystique and depth of alchemy, leveraging targeted visuals and high-impact copy that spoke to the potential for transformation in the TriStar experience.
The Results
With a focused ad spend strategy, TriStar Alchemy achieved strong performance over three months:
June: $1,080 Ad Spend → 16 Sales = $12,000 in Revenue
July: $2,385 Ad Spend → 15 Sales = $11,250 in Revenue
August: $2,816 Ad Spend → 18 Sales = $13,500 in Revenue
Across the three-month period, TriStar Alchemy invested a total of $6,281 in ads, generating 49 sales and a total revenue of $36,750. This resulted in a Return on Ad Spend (ROAS) of 5.85x, demonstrating the effectiveness of the targeted ad strategy in driving both awareness and revenue.
