Case Study: Fit For Birth
- Sales Copy & Facebook Ads Project
Our Client
Fit For Birth offers totally unique, holistic pre-postnatal programs for individuals and professionals. Being one of the first pre-postnatal health educators to offer their trainings and certifications online.
As their business was growing slowly but steady the founder James Goodlatte was looking for help to take his business to the next level to deliver his product to a wider audience.
The Challenge
Their challenge was two-fold, their website lacked consistent traffic and their sales page conversion rate was stuck at less than 1% percent.
They desperately needed to find a way to increase brand awareness and drive traffic to their site while at the same time improving their conversion rates.
Our Solution
We first began by recreating a new sales page for their main core offer. We improved the user experience as well as upgraded the copy.
We then focused on a Facebook™ Advertising strategy to acquire new customers and retargeting strategy to target warm audiences.
The Results
The sales page conversion jumped from 0.8% to 6.5% conversion rate.
The ad strategy brought in consistent traffic that ended up more than tripling their monthly revenue. The retargeting strategy brought in over $10k in revenue with less $500 ad spend.
Our time working together allowed Fit For Birth grow into the company they are today, the longest-running pre & postnatal health educators. They have been able to grow their staff, business and community.
